our mission
Our mission is simple: to create a symbol for those who believe the world can always move toward something better. Naude exists for individuals who value growth, believe in community, and are willing to be the change they want to see.
We stand with people who understand the realities of the world but choose not to give energy to the division that holds us back. Instead, they move forward with optimism, courage, and the belief that progress is possible when we move together.
Naude is more than clothing—it’s a reminder that each story matters, that individuality is strength, and that we are all Bound by Difference.
Founder
I’ve always had the urge to create. From a young age, I was fascinated with taking things apart and reimagining them into something new—something that carried meaning.
My name is Warrick, founder of Naude. I was born in South Africa and now call Los Angeles home. Naude began as a personal journey, but it has grown into something much larger: a way to connect with people who see the world differently, yet still believe in something better.
This brand isn’t about status or trends. It’s about choosing joy in the middle of chaos, refusing to be dragged down by negativity, and moving forward with hope. Every piece we create is meant to remind you that your story matters, just as much as anyone else’s.
At its heart, Naude is a community of individuals who embrace what sets them apart. Because in the end, we are all...
Bound by Difference.
